Venus
Venus signifies value, pricing, luxury and consumer spending; it is a natural benefic.
Meaning
Venus rules what people find valuable and are willing to pay for: luxury goods, fashion, art, entertainment and comfort. It is one of the two great benefics.
In market readings
A strong Venus is read as supportive for consumer sectors and for risk appetite in general. Venus retrograde, about every 18 months, is read as a re-weighing of value: prices and preferences being revisited.